Romanian Grocery Retail – The most important news from November 2018

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in November 2018, provided by, the most read B2B online publication in Romania from retail & FMCG niche.

Retail magazinePREMIUM: The quality of food products represents one of the central elements of Carrefour strategy, according with the “Carrefour 2022” transformation plan, launched by French retailer and the beginning of the year, according to which the retailer adapts the business model and the organization through efficient operations, is reviewing its assortment (focused on Bio products and local products), making important investments in digital and focusing on proximity formats and on e-commerce.

Credit foto: Shutterstock


Metro Cash & Carry launched, through its own brand range of products ARO, ARO campaign, dedicated to its resellers buyers. Also, on 7th of November 2018, the retailer was designated by Hospitality Culture Institute The best supplier in HoReCa industry in Romaniafor excellency in hospitality, demonstrated by quality services, attention at details and desire to explore new places.

Carrefour Romania opened its hypermarket from Roman Value Centre commercial center, the most modern destination of shopping and time spending in town, project developed by Prime Kapital, one of the most important real estate developers in Romania. Also, the retailer launched Quality Branch – Angus Meat, the fifth launched by Carrefour Group, beside carrots, potatoes, salmon and veal meat, through which is assured the quality control of offered products, through continuum monitoring and verification of quality standards set by an experts team.

Supeco stores number 11 and 12, network owned by Carrefour Romania, were opened at Iasi, on Calea Chisinaului no. 29, and Gheorgheni, at Str. Nicolae Balceascu, no. 106.

Lidl opened three stores in Iasi, Arad and Ordoheiu Secuiesc, reaching 240 units. In the Centenary threshold, the construction of sustainable future is measured by Lild and Sustainability Embassy in Romania through “100 Romanians”, a radiography project of romanian society.

Mega Image brought customers the CONNECT card, the fidelity card which is based on the first personalized loyalty program on the retail market in Romania, available for clients that do the shopping in Mega Image stores, Shop&Go and online. Also, the retailer launched „1 million euro for Mega Generation” campaign – a new social responsibility initiative through which the company celebrates the The Centenary Year, aiming to encourage the healthy eating for children.

PROFI ROM FOOD retailer, the PROFI stores network operator, with its store formats Standard, City and Loco, turns 18 years of presence on retail market of Romania.

Auchan Retail Romania opened the first proximity store MyAuchan in Craiova, reaching 19 MyAuchan stores at national level.

The financial year 2017/2018, ended by dm drogerie markt SRL at 30th of September 2018, with an annual market share of over 415 millions lei, brought an increase of 22,3% than last year, marking a significant increase of all important performance of the indicators, with the anniversary of 10 years on the Romanian market. 95 stores at national level.

Penny Market launched 100 novel products under Hanul Boieresc brand, realized after recipes that were on Romanian’s taste in the last decades and that can be found exclusively in Penny Market stores in all the country.


Unilever announced that the acquisition of Betty Ice was finalized, after signing the accord of the two parts in January 2018.

Tuborg Christmas Brew the only special beer for Christmas in Romania, started the winter holidays also in 2018.

Dragos Constantinescu was named CEO of Ursus Breweries, position that will occupy from 2019, while Igor Tikhonov took over the role of CEO of Kompania Piwowarska, a division of Asahi Breweries Europe Group from Poland.

Two out of ten young women take in consideration a career in science, but just 1,5% are interested in a career are interested in scientific research, according to a study realized by L’Oréal România.

In the first nine months of 2018, AGRICOLA Group registered an increase of the market share  with 10,28% than the similar period of the last year, reaching 554,882 million lei.

Absolut launched Absolut Romania, a limited edition that dresses the bottle of Absolut Original in the first design created in Romania and continues to sustain the local artists with potential.

Dove Men+Care launched the Dear future daddies campaign , through which supports the paternal vacation for the benefit of child development, a relation between dad and his child and a relation between both parents.

Aquila Group, leader on the integrated services market of distribution, logistics and transport in FMCG industry, announced the intention to acquire Agrirom, national distributor and supplier of logistics services for frozen and environmental food products.

Alexandrion Group extends the presence on retail market by opening the first premium boutique Alexandrion Spirits and Wines.

Yummy Tummy BIO range of products, the first certified organic snacks – a concept for a healthy life introduced in Romania by Alchemis Solutions – improved with new products.

Beck’s launched in Romania four special beers, inspired from the atmosphere of beer brewing beginnings and from special places in the world: Beck’s 1873 Pils, Beck’s Pale Ale, Beck’s Amber Lager and Beck’s Red Ale.

PepsiCo will test an interpretative etiquette system based on color codes for drinks and food products, on several markets in UE, using a method based on a quantity of 100 g/ml, already implemented voluntary in Great Britain and Ireland.


Farmec, the biggest romanian producer of cosmetics, develops the online store and introduces the new services in platform.

The performance in the Romanian e-commerce was rewarded for the 13th consecutive year ECommerce Awards Gala 2018.

The Romanian company IT Genetics, one of the biggest suppliers of automated identification, Data Collection and Point of Sale, organized the biggest Black Friday campaign dedicated to B2B segment, with discounts at over 60% of the products.

eMAG registered after the first 9 hours of 2018 edition of Black Friday sales over 355 millions lei and over 930.000 ordered products.

The Black Friday day – 16th of November 2018 – brought 9,5 millions visits on eMAG site and ordered products worth 460 millions lei, representing an increase of 28% than last year.

POSTIS, the dedicated platform for access facility of retailers to more options of transport and delivery services, reached a number of 1.000.000 processed orders, out of which 250.000 just in the current month, with the Black Friday campaigns.


PayU Romania, leader on the market of online payments, estimated that the edition of Black Friday from this year will bring a raise of 30% of online transactions value the comparatively with last year, reaching over 243 millions lei.

With the help of strategies and efficients services from a single source, the logistics operator supports the logistics and distribution network of its clients, assuring the base of an efficient and sustainable activity on market.

The sales of gift tickets were with 15% bigger for the first 10 months of 2018 than the same period of last year, according to Up Romania, on of the main issuers of ticket vouchers.

ROPECO company, the main local supplier of solutions and equipment in cash process domain, reached this year 25 years of presence on Romania’s market.


The professionals from the business environment awaited the Festival of business of Romania, Biz Days, a marathon event of business of 5 days.


The Preference for Romanian Products study, the newest study in retail domain, realized by the research agency on the on MKOR Consulting market in october 2018, shows that 96% of the consumers include in their basket Romania food products, cleaning products and personal care products.

What happened on the day of Black Friday 2018, the day with the most discounts in the year, according to PayU Romania – dates from all the day of 16th of November 2018 – time slot: 00:00 – 23:59.

Romania occupies 49th place in the world class PwC Paying Taxes 2019 made by PwC and part of Doing Business report of World Bank.

Starcom Romania launched the 2018 edition of Consumer Report, the biggest study dedicated to the consumers in Romania, reaching this year the fifth edition.

Romanian Grocery Retail

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