Romanian FMCG Retail – The most important news from September 2021

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in September 2021, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

The first series of  B2B Meetings, the online platform that connects companies

with potential retail equipment and services providers, is taking place between 18th of October and 19th of November 2021.

 B2B Meetings  – the platform which are connecting retail companies with potential retail equipment and services providers

retailRetail – Kaufland

From January until September, over one million clients used the vending machines provided by Kaufland Romania, recycling over 5.700.000 packages.

Kaufland Romania continued the expansion, by opening the 145th hypermarket of the network, in Constanta, and the 146th hypermarket in Blaj.

Kaufland Romania launched a new brand campaign of employer „It’s time for something new ”, that brings in the foreground a part of the employees of the company, selected by the champion Cristina Neagu, through which everyone who is interested in a career in retail can enter in the Kaufland’s background.

Kaufland Romania launched „Attention, delicious!”, the first integrated campaign for food waste as part of its strategy that until 2030 to reduce with almost 50% of food waste form its stores and to increase the level of awareness of this phenomenon between consumers.

Retail – Mega Image

Mega Image supported for the eighth year the local producers of fruits and vegetables through the program „Romanian tastes from the householders”.

Retail – Lidl

Continuing its engagement to invest in communities where it develops its activity, Lidl Romania got involved for the third year consecutively in renovating Bánffy castle in Bontida.

Lidl continued the investment in Romania by opening a new store in Arad, on 9th of September 2021, a new store in Curtea de Arges on 16th of September, a new store in Brasov on 23rd of September 2021, an three new stores in Baia Mare, Sacele and Rosiorii de Vede on 30th of September.

With the support of its clients, Lidl Romania contributed for the fifth year consecutively at the quality of the education for the children from vulnerable environments, through a donation of 1.300.000 lei to Teach for Romania.

Retail – PENNY

PENNY discounter continued the expansion plan in Romania by opening four new stores: one in Baile Herculane, Caras Severin district, one in Bolintin Deal, Giurgiu district, one in Sabaoani, Neamt district, and one in Buzau.

PENNY Romania and the REWE Group Supervisory Council contributed with 120.000 euro at creating the first itinerant center for the recovery of children with disabilities in Delta Dunarii.

Retail – Carrefour

Carrefour Romania relaunched the Payment with PET in 20 hypermarkets in the country, a campaign carried out in partnership with the leader of the local market of beverages, Coca-Cola HBC Romania.

Carrefour Romania, as part of its global strategy Act for Food, accelerated the steps to the transition to a healthier food, inviting 28 local and international partners at Food Transition Pact for concrete actions in clients benefits.

The program Opening Romanian Wine, launched by Carrefour Romania, represented one of the main attractions of the international fair RO Wine, especially because of the selection of Romanian labels, available exclusively on the retailer’s shelves, that impressed all the participants.

Carrefour Romania and the Academy of Economical Studies in Bucharest signed a strategic partnership for the next three years, that aims projects of professional development for the employees of the company.

Retail – Auchan

In the period 22nd of September – 5th of October 2021, Auchan hypermarkets host the 13th edition of the Wines Fair, events that reunites at the shelves over 330 wine products selected carefully, from which over 85% are coming from Romanian wineries.

Retail – METRO

METRO Romania celebrated 25 years from opening the first store in Romania through actions dedicated to employees, clients and suppliers, these being developed in the campaign „The story METRO is you. For 25 years”.

Retail – other retailers

IULIUS started a new program for supporting local entrepreneurs, Go Local.


Tohani Romania launched the harvest season in the heart of Tohani vineyard, #AcasaLaFeteascaNeagra. Tohani Romania announced that the wine from this year will be an exceptional one, both qualitatively and quantitatively, the production of grapes with superior quality increasing with over 20% than last year.

FrieslandCampina celebrated 150 years of activity, one of the biggest dairy cooperative in the world.

Diageo, global leader on the market of alcohol beverages, with a remarkable portfolio of labels of alcoholic drinks and beer, such as Johnnie Walker, Captain Morgan, Baileys or Guinness, and FM Logistic, supplier of integrated services for the supply chain, opened the deposit in Dudestii Noi, Timis district.

Inter Conecter, the company from Timisoara specialized for over 20 year in the import of coffee, sweets and premium food products, completed its portfolio of products under the brands Segafredo, Reber and Americana.

Agrocosm Consult, one of the most dynamic companies in the seeds for vegetables and flowers market in Romania and a 100% Romanian business, recently made a partnership with Norofert SA, the biggest producer of ecological inputs in Romania for the range of products Micul Fermier, a range that includes hobby and professional seeds.

Oral-B, leader on the market in oral care and innovation, launched Oral-B iO ™, a new electric toothbrush, a revolutionary product that offers a sensation of professional cleaning every day.

In the year in which marks 30 years on the local market, the Coca-Cola System (Coca-Cola Romania and Coca-Cola HBC Romania) reaffirmed the engagement for the market in Romania through significant and constant investment.

ROASTELIER by NESCAFE, the newest solution of roasting coffee from Nestle Professional, the division of Nestle dedicated to the sector Out of Home, became available in Romania.

DeoMaxx, 100% Romanian company that produces car air fresheners, proposed to give a refresh to the category and relaunched its new range of products under its own brand DeoMaxx.

Food Services

Yellow.Menu launched Lunch.Planner, the option of planning the menu for the whole week.

McDonald’s continued the steps through which contributes to a sustainable future and introduced the new packages, made of cardboard, for all the ice-cream range along with replacing the plastic teaspoons with the ones made of wood.

Tazz by eMAG launched, in premiere with UNTOLD, a culinary meal dedicated to the lovers of gastronomical sensations: UNTOLD Magic Burger by tazz, dedicated to the edition from this year.

KFC Romania, present with 30 restaurants in Bucharest, added in the portfolio a new Drive Thru restaurant, according to the expansion strategy for this year.

5 to go made the first acquisition of a local network of coffee shops by taking over the operations of Take Five Coffee in Constanta. The growth rate of 5 to go, the biggest cafes network in Eastern Europe and the most accessed franchise in Romania, is maintaining this year: 60 units have opened from January until now, of the aim of 100 for 2021.

By opening the first restaurant Taco Bell in Bacau, the brand marched 13 restaurants at national level after almost 4 years from the first opening in Romania.

The first school in dual system in Romania dedicated to the bakery, pastry, chocolate industry, financed from private exclusive resources by Puratos Romania, part of the Belgian group Puratos, one of the most important global producer of innovative raw materials, opened this year with a new 9th grade class, formed of 24 students.

Sphera Franchise Group, the owner of the company that operates in franchise system the brand Pizza Hut in Romania, announced the resuming of the developing plans of Pizza Hut Delivery, the delivery division of Pizza Hut, by opening a new location.

Glovo, one of the most important players in the world on the delivery zone from many categories, opened 11 new Micro Fulfillment Centers (MFC) in Romania, of which five in Bucharest, two in Brasov, two in Cluj-Napoca, one in Iasi and one in Timisoara.

Jerry’s Pizza, one of the most important operators on delivery and take-away segment on the local market, opened the first unit in Craiova, after an investment of 150.000 euro.

Burger King Romania, operated by AmRest, one of the biggest European platforms of restaurants and food services, turned two years on the Romanian market.


Mega Image presented the performances registered on the eCommerce platform, after the investment allocated in the last year.

eMAG opened the first showroom in Buzau, in the Shopping City.

Carrefour and Bringo extended the service of quick delivery, in just 30 minutes, in Bucharest and Iasi, covering almost all the surfaces of these cities, after the success registered with the project launched last month in some zones.


METRO Romania announced that starting with 1st of October 2021, Retail Manager, Irinel Popescu, will become the new Franchise Manager of METRO.


SCALE EXPERT, one of the most important importers of equipment and weighing solutions in Romania, presented a complete range of equipment and solutions to the companies in retail, FMCG industry, eCommerce and HoReCa sector, providing them with weighing equipment, labeling, POS systems and fiscal equipment.

Sameday, one of the leaders on the delivery market, extended its team of senior management and announced the naming of Ana Krasovschi in the position of People, Culture & Organization Director.

After 19 years in GfK, in which led the industry of Consumer & Retail and the division of Consumer Panel, Raluca Raschip decided to make a professional change.

The new Citroën AMI, a 100% electric model, that is addressing to the food delivery, courier and car sharing companies, can be ordered in Romania starting with 2022.

Strongo is the national service of delivery dedicated to the over sized products (large appliances, furniture pieces, sanitary pieces, construction materials) with delivery to the final customer.

ESSA Group, one of the biggest players on the market of trade marketing services and sales in the country, is facing today with finding suitable candidates, in a period extremely delicate, in which all the decisions are taken according to the measures taken for the pandemic.

HoReCa Business Accelerator, organised by Hospitality Culture Institute, became F&B Business Accelerator and developed the three verticals of the support program for entrepreneurs from distinct groups: products, services and technology.

ixodron, the specialist in cyber security for retail and e-commerce, a 100% Romanian company, made a series of recommendations from the companies in this area for an increased protection against cyber attacks and keeping data safe.

Reveal Marketing Research, the research company of full-service market, specialized in marketing research, sociological studies, customer insight, business strategy, market development, has expanded its activity in the last three years and made the step from research at national level to research at international level, after entering a process of development and modernizing.

Digital transformation implies technological cultural, organizational and managing changes for companies. In retail, this evolution consists of applying the concept of Retail 4.0. In this context, the model of Hybrid Store represents an innovating formula for managing logistics „last hundreds meters” and combines the advantages of online shopping with those of in-store shopping. Lorikeet, a premiere in Romania. Who is it addressing to? To retailers, companies from FMCG industry, logistics operators and e-commerce companies.


In August 2021, in grocery retail in Romania were opened 23 stores, in this account entering just the stores opened and officially released by the retailers.

According to a survey conducted by AHK Romania, the official representative of German economy, on the companies with German capital in Romania, the delivery problems and the significant increases of prices to intermediate products and raw materials caused major problems for the German companies that operate at international level.

The market share of the distributors from Retail and HoReCa in Romania reached the record level of 16.6 billions lei in 2020 and registered an increase with 1.8% than in 2019 and with 35% than in 2015 according to a recent Keysfin analysis.

The promotions always represented an essential part of the commerce, especially in the food retail, where the profit margins are very low, the competition is fierce, but also the request from the consumers is very big.


The year 2021 came with a premiere in the BrandRO study: Arctic and Borsec occupied the first place in the ranking of the most powerful Romanian brands.

The Association for Social Responsibility „Plan B” announced the results of a national survey about the children food behavior.


retailArena returns with the 9th edition and brings two days in which will be talked about the changes in the industry and the future of the domain after the pandemic, influenced by the e-commerce and quick digitization of the last years.

European Digital Commerce, regional event of scope, will reunite on stage some of the biggest companies.

68 online stores are registered this year in the GPeC Competition – the only benchmark tool in Romania through which are evaluated online stores sites by over 200 criteria, with the scope of optimizing them for increasing sales.

GPeC SUMMIT – The Event of the Year in E-Commerce & Digital Marketing – will take place in hybrid format (online and offline with limited places) in Bucharest on 1st and 2nd of November.

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