Romanian FMCG Retail – The most important news from June 2021

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in June 2021, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche., the B2B publication dedicated to retail, FMCG industry & eCommerce sector, launched the online platform B2B Meetings, the meeting place of demand with the offer of retail services. The platform has the role of scheduling virtual or physical business meetings between retail service providers and retail companies.

Retail – Profi

The Competition Council announced on 2nd of June 2021that it authorized the transaction through which Profi Rom Food SRL, the operator of the biggest store network in Romania, acquired 10 commercial spaces from the company Pronto Mobile SRL, located in Bucharest.

PROFI, the retailer with the biggest national coverage and with the most stores in Romania, set off the Caravan „Profi puts price on health and brings you the vaccine closer”, the first national project organized by the retailer for vaccinating its employees from rural zones, their families and all the residents around the sops who want to get immunized.

PROFI opened the first Profi Loco under the new store concept, named Monaco, in Jebel city, Timis district.

Profi launched Ana robot, a new communication concept of the Human Resources Department in the company.

Profi opened in June 2021 a number of 9 stores, openings with which the retailer is closer to 1500 stores.

Retail – Mega Image

Starting with the 1st of June 2021, Mega Image raised the salaries of its employees from the stores with 5% and raised the nominal value of the food ticket at 20 lei.

Retail – Auchan

Two of the products from Cosmia Bio range, an exclusive label Auchan dedicated to beauty, hygiene and personal care, were designated winners at the competition Voted Product of the Year 2021 in the category Body care – bio products.

Auchan Retail Romania continued the local partnerships, through which supports local producers and encourages the consume of Romanian products, and opened in Auchan Titan hypermarket a butcher’s corner in partnership with Peris Slaughterhouse, in addition to the butcher’s offer.

Auchan Romania announced the debut of the 12th edition of Beer Fair, the biggest beer fair in the Romanian commerce and one of the main events of the company.

Retail – Kaufland

Kaufland Romania received the certificate attesting to the reduction of the carbon footprint from Euro pool System.

The caravan that teaches the children about healthy nutrition went will reach to Moldova this summer, in the program Akademia Kinderland, developed by Kaufland Romania and Association for Social Responsibility PLAN B for the fourth year in a row.

Kaufland settled down new objectives to reduce disposable plastic.

Kaufland Romania, one of the most sustainable company in Romania, announced a major investment in renewable energy and started the endowment of stores and deposits from more cities in the country with photovoltaic panels.

Retail – Lidl

Lidl continued the investment in Romania by opening a new store in Corbeanca, Ilfov district, on 17th of June, and two new stores in Targoviste and Motru.

As part of the REset Plastic strategy, Lidl proposed that, until the final of the year 2025, the plastic packages of its own label products to contain 20% of recycled material.

Retail – cora

cora, part of Louis Delhaize group, opened in Bucharest the second proximity store cora Urban, a new concept proposed by the retailer, that combines the proximity with online, offering access to over 40.000 products in and to over 1500 products essential at the shelf, for last minute shopping on the way home.

Retail – Carrefour

Carrefour and Angajez 45+ decided to launch a strategic partnership for inclusion and diversity and proposed to develop together new programs and initiatives to help at extending promoting forms of these principles, practicing them constantly on the labor market in Romania and enriching the resources needed for progress.

Retail – PENNY

PENNY Romania continued the commitment for the Romanian football and  launched SuporteRO – the first own label realized in partnership with Romanian Federation of Football.

Retail – other retailers

Decathlon opened the first and only Regional Workshop in Romania, owned by a sport articles retailer and that offers an extended range of technical services through which athletes and sports enthusiasts can repair different types of sport equipment, from bicycles, skies, fitness equipment, tents, to SUPs or kayaks, at a high level of technicality.


Toneli, leader on the market of eggs for consume in Romania, redefined the product Toneli Kids, a special product created for children, considered by the producer the best and quality product on the market.

Unilever South Central Europe announced the naming of Cristina Dima in the position of Marketing Lead of the category Beauty and Personal Care starting with 1st of June.

At one year after entering the Romanian market, Birra Moretti, a brand owned by HEINEKEN Romania, completed its portfolio with the Zero beer, made special for the consumers that want to enjoy the same Italian authentic taste, but without alcohol.

Frabox Line is the creator and the producer of Frabox sets for children, a concept that combines the educative part with the practical one, emphasizes creativity and helps the personal development.

TOPGEL, the biggest Romanian producer of ice-cream, launched the 2021 season campaign and invited its consumers to rediscover the tastes and symbols of childhood all summer.

Managis Bio, the national importer and distributor of eco food products and cosmetics, completed its portfolio with a new range of bio products, Demeter certificated, under the brand Naturata.

In a journalistic investigation made recently on the market of biocidal substances, the laboratory tests demonstrated that Farmec hand sanitizer gel is one of five Romanian products that are compliant in terms of the active substance declared on the label, while other three sanitizers contain or do not contain diluted active substance.

Nestlé company, the biggest company of food products and beverages in the world, launched in premiere in Romania VeggiePortia – a nutritional method that implies the consume of more vegetables.

Bergenbier S.A. – a Molson Coors Beverage Company – launched, in premiere in Romania, FRESH 0.0, the new mix of fruits juice with 0.0% alcohol beer, available in two new novel ranges: with apple and pear juice and with raspberries and blueberries. Bergenbier S.A. ended 2020 with a market share of 623 millions lei, slightly higher than in 2019.

Bref, the brand owned by the company Henkel, launched on the market the toilet air fresheners Bref, limited edition #MeTime.

Caroli Foods Romania launched on the market the new range Ready Meals Maestro formed of seven tasty recipes.

Fairy, a P&G brand that constantly responses to the most complex needs of consumers, supporting in the same time a harmonious life in the family, launched a local campaign through which it proposes to help help people to look at things differently – where there is a housewife, it can be a househusband.

Tohani Romania opened a new accommodation complex #AcasaLaFeteascaNeagra, reaching an accommodation capacity of 40 people.

The Romanian Brewers Association announced that the target of 100% from the beers in their members portfolio that have mentioned on the label the corresponding energy value for 100 ml of product has been reached.

Ocean Fish, leader on the market of fish and seafood in Romania, celebrated 23 years of activity.

Food Service

McDonald’s continued to introduce alternative solutions of packaging, and starting with June in all the restaurants in Romania the salads are served in cardboard packages beside wood cutlery. McDonald’s launched for the first time in Romania Supreme Chicken Tenders, after a recipe developed by Transavia, the biggest local producer of poultry meat.

KFC Romania, franchise owned locally by Sphera Franchise Group, offers 400 job opportunities in the restaurants from Bucharest and province fro different roles: kitchen workers, cashiers, couriers, managers, and in its own delivery service – KFC Delivery, which is constantly expanding to cover the high level of demand.


eMAG Group announced an income of 8.93 billions lei in 2020, from which the income from Romania represented 5.42 billions lei.

After a year from the rebranding of the platform Eucemananc from Tazz by eMAG, the start-up announced strong results and ambitious plans for the next year.

The orders and quick deliveries platform foodpanda reopened a new pandamart location in Cluj-Napoca.

LifeBox, leader on the healthy food delivery market in Romania, extended for the first time outside the country, the company activating starting with this month in Budapest, Hungary, under the brand FrissBox.

Blugento, a company from Cluj specialized in offering eCommerce solutions based on Magento platform, with 21 companies specialized in digital solutions, put the foundations of the biggest alliance for digitalizing the producers in Romania.


Launched in the Autumn of 2017, Mercedes-Benz eVito Furgon is a 100% electric model prepared for the roads in Romania and very suitable for the distributors from FMCG industry and courier companies, with deliveries made in the urban areas, but also for the entrepreneurs from HoReCa industry of for independent sellers.

Launched in 2018, Mercedes-Benz eSprinter Furgon, 100% electric van, represents an advanced solution of mobility for the urban traffic, that can be used for last-mile deliveries in the cities center where the access of vehicles with motors with internal combustion is restricted.


Tappy, the first digital promoter in Romania, is an innovative automatic vending, that streamlines promotional activations in stores, at the events and even in the outdoor traffic zones.

To spend as little time as possible in stores and for the client’s health at shopping, Carrefour integrated in the new hypermarket from Sfantu Gheorghe the new system of 100% self checkout in Romania.

SMART ID, known leader in the IT industry in Romania and one of the most important suppliers of solutions and equipment in retail, supports with its team of professionals the digitization and technology transformation of stores from the local retail.

Skanska, the biggest office building developer in Europe, opened the first rooftop running track in Romania.


In May 2021, in grocery retail in Romania were opened 17 stores, in this account entering just the stores opened and officially released by the retailers.

Lidl Romania is the champion of social media 2021 in Romania, according to Top Social Brands 2021, the ranking of the most active brands in social media in Romania, that brings in the foreground 50 brands that make performants in digital, made by Biz Magazine.


During April and May of 2021, IZI data team, with the support of Noeland agency, made a study about the consume of sugar-free products and how the trend for heathy nutrition evolved in the pandemic.

According to a recent study made by SAS, leader in analytics, the pandemic made permanent changes in behavior of clients consume.

Over 30% of Romanians are consuming organic products and think that a responsible behavior has a positive impact over the environment (86%), according to a study made by Reveal Marketing Research in partnership with magazine, on 1024 people.

Nowhere is better that home, says a local saying – and no meal is better that the one beside your family, shows a recent study made online by the company iVox at the order of frozen vegetables producer Bonduelle.


Arggo Consulting, a 100% Romanian company, specialized in creating and implementing the business software solutions and in offering consulting services, organized on 16th of June 2021 the webinar Microsoft Dynamics 365 Business Central and LS Retail – digitalization solutions for retail industry.

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